The ultimate purpose of a sales funnel is to turn your audience into paying customers. It basically guides your audience to take actions like: sign up for your email list, purchase your ebook, course or any other digital product, use your software service, and more. For this to happen, a sales funnel consists of ‘layers’ which include landing pages, opt-in forms, checkout pages and more.
QuickFunnels is an extension of the LimeLight platform, providing a state of the art sales funnel builder. With QuickFunnels, it is easy to create a high converting marketing and sales funnel from the ground up in as little as 10 minutes, as it incorporates all the core elements needed to have a functional and effective sales funnel. Traditional online funneling means you need to deal with website hosting, landing pages, email autoresponders, and more, and have them all work in unison - this is very time intensive and very expensive.
QuickFunnels incorporates all these and more, offering them in a comprehensive, unified package so you won’t have to deal with them one by one. As long as you have a business, QuickFunnels has that special funnel that is just right for you.
- A funnel builder that is drag & drop simple and instantly implemented
- Leverage pre-built integrated marketing funnel templates that have been tested and PROVEN to work
- Build a whole funnel yourself at a fraction of the time and cost of a web developer – keep more money in your pocket!
Choosing a Funnel
There is no limit to the number of funnels you can create with QuickFunnels. Below we’ve listed the funnel catalog - you can choose from one of these pre-existing funnels or create your own.
Simple Lead Capture Funnel
Goal: Generate Leads Description: Use this funnel to capture leads on your website (emails, phone numbers, etc.). Typically involves a "Lead Capture" Page > Thank You Page
Tip #1: It takes more than 7 visits to your website before a visitor is ready to buy your product or service. Use a "Lead" funnel to capture their email on their first visit, then follow-up via email so they can return to your website and to the next step in your funnel (e.g. the "sale" funnel - where you ask for the sale).
Tip #2: What's the BIGGEST problem your prospect has that you can solve for them QUICKLY and in an easily digestible way (e.g. a PDF download)? Make that promise on a "Lead Capture" Page in exchange for an email or phone number, then deliver that result on the next page (aka: the "Thank You" page), and via email. Then continue to follow-up with that lead and drive him to the next step in your funnel.
Simple “Straight Sale” Funnel
Goal: Generate Sales
Description: Use this funnel to "sell" your product/service. This funnel begins with a "sales page" that is used to convince visitors to become buyers and an "order form" to collect payment
Tip #1: You will make more sales when your sales page has ONE primary purpose: to sell your product. So, create a "Sales" page with the single goal of getting an order. Remove anything that doesn't serve this goal.
Tip #2: Of the pages we analyzed, we found that the best performing "sales" pages tend to follow this format. Model this for the great results: Begin with a STRONG attention-grabbing headline, identify their problem, show your solution, highlight benefits, display testimonials, then make your offer. Include a strong guarantee, then ask for the sale.
Tip #3: You will get more buyers the more "pre" selling you do (see "video-sequence" / launch funnel).
Goal: Generate "another" Sale
Description: Use this funnel to turn a new buyer into a repeat buyer, and to increase the order size (e.g. "Would you like fries with that?")./p>
Tip #1: A prospect is *MOST LIKELY* to buy from you immediately after they've purchased from you. That likelihood gets less and less over time. So, use this funnel *immediately* after a successful sale.
Tip #2: Based on our research, we found that the average upsell funnel will *immediately* add 15-30% to your sales. Bluntly speaking...NOT having this funnel is like throwing money down the drain.
Tip #3: Use "one-click-upsell" technology to overcome the friction of asking a customer to RE-ENTER their credit card. Since they already purchased, provide a "1-Click-Order" button (just like amazon does) to make purchasing your "upsell" easy.
Goal: Fulfill a recent purchase/subscription
Description: Use this funnel to fulfill the promise made in the previous micro-funnel (e.g. a "lead," "sales," or "upsell" funnel). This can be a PDF download, software account, membership site, or simply a "Thank You" page with a confirmation that you have received their order.
Tip: "Buyers remorse kicks" in the moment after a purchase has been made. Use this as an opportunity to thank & re-assure your new customer/subscriber for getting to this step, ask them to "white list" your email address, and delight them with a SURPRISE bonus.
Squeeze - Sales Page Funnel
This is a popular funnel that combines the basic squeeze and basic sales page funnels. It's designed to capture email addresses as well as to generate a purchase. To use this funnel, you should have a "gift" (also called a "lead magnet") to offer in exchange for an email address, and something to sell in exchange for a payment.
Free + Shipping Campaign
The “Free Plus Shipping” funnel is a very powerful way to generate a paying customer. Users of this model understand that they are far more likely to sell to an existing customer. Because of this, we start with a low priced offer (e.g. “This product is free. Just pay $7.99 shipping!) to create a large number of paying customers. This is also known in the Internet marketing community as a tripwire. Immediately following this low-priced purchase, the new customer is offered a secondary, higher priced product as an upsell (in most cases, taking advantage of one-click-upsell technology). As a result, through this model, it’s not uncommon to profit significantly higher than a “straight to sales page” funnel.
In-Depth Sales Process
This is a very popular marketing funnel. It combines a number of funnels where an initial sale happens (low price, eg. shipping only), after which they are led into an Upsell or Special Offer Page (one-click technology) offering them a higher value product. If the customer says no, then they are introduced to a Downsell Page (also with one-click technology) offering a lesser value product. This strategy maximizes getting leads, sales, and more sales through Upsells or Downsells.
Within each funnel, you can also leverage a number of pre-existing page templates, and customize them however you’d like. All pages are 100% configurable. We have templates for:
- Lead capture pages
- Sales pages
- Event pages
- Special offer pages
- Checkout pages
- Thank you pages