Billing Models allow you to determine the frequency of when your products bill (e.g., bill by cycle every 30 days, by a specific day or date every month, etc.). You can read more about Billing Models here.
Use the Billing Models dashboard to:
- Identify if there is a better way to sell.
- Evaluate offer test results (like you would any other marketing test).
Data Elements & Measures
The following data elements and measures are shown on the Billing Models dashboard. For comprehensive definitions of data elements and measures, please reference the Glossary of Measures.
|Data Element / Measure||Definition|
|Approval Rate||Percentage of attempted charges that are successful|
|Orders||Total number of approved transactions|
|Gross Revenue||Total revenue generated by sales. Refunds, discounts, and expenses are not deducted from Gross Revenue|
|AOV||Average Order Value -- Revenue ÷ Order #|
|Initial Orders||First order in the cycle (cycle 0)|
|Initial Revenue||Revenue from Initial Orders|
|Successful Subscriptions||Successful recurring orders|
|Refund #||Number of orders that were refunded|
|Refunded||Dollar amount that was refunded|
|Refund %||Refund # ÷ Total Orders|
You may find the following Help Center articles relevant to Analytics helpful.