Products

Overview

The Products Dashboard allows you to review the key measurements such as units sold, returns, revenue and more to better understand the success of each product.

Potential Actions 

Use the Products dashboard to:

  1. Evaluate product performance (individual or bundles).
  2. Determine number of products sold.
  3. Track product sales back to traffic sources.
  4. Visually see product distribution by state.
  5. Represent as a leading indicator of inventory problems.

Data Elements & Measures

The following data elements and measures are shown on the Products dashboard. For comprehensive definitions of data elements and measures, please reference the Glossary of Measures

Data Element / Measure Definition
Type  e.g., custom bundle, bundle, regular product
Units Sold Count on the total number of products sold
Revenue Income from the specified subscription cycle (e.g., Initial, Rebill, Cycle 2)
COGS Cost of Goods Sold
Gross Profit $ Revenue generated minus the cost of the product sold before the deduction of any other expense assumptions. It is important to note that Gross Profit is derived from Gross Revenue so it does not deduct Refunds from the starting revenue point. Formula = Gross Revenue - COGS
Gross Profit % Gross Profit is the revenue generated minus the cost of the product sold before the deduction of any other expense assumptions. It is important to note that Gross Profit is derived from Gross Revenue so it does not deduct Refunds from the starting revenue point. Formula = Gross Profit $ / Gross Revenue
Return # Quantity of shipments returned
Return % Return # / Total Orders
Refund # Number of orders that were refunded
Refund % Refund # / Total Orders
Hold/Cancel # Count of products purchased within the date range placed on hold/canceled. Note: The actual hold/cancellation date of the order may be outside of the selected date range. Orders canceled via a system process is a "hold" and via an actual person is called a "cancel."
Pending # Orders that have not reached the billing date or are attempting through decline manager.

 


Additional Resources

You may find the following Help Center articles relevant to Analytics helpful.

  1. Analytics Overview
  2. Glossary of Measures
  3. How to use Filters
  4. Analytics Vs. Reports - Data Calculation Methodology