Conversion Rate


There are only two ways to increase Earnings per Click (EPC), including (1) Increase Payout/CPA or (2) Increase Conversion Rate. By leveraging the functionality in the Conversion Rate dashboard, you can arm yourself with the other option to increasing EPC -- Conversion Rate. Read how to Configure LimeLight Advanced Tracking so you can take advantage of the Conversion Rate dashboard.

Potential Actions 

Use the Conversion Rate dashboard to:

  1. Monitor page performance.
  2. Make changes (A/B or multi-variant testing) to see how it impacts conversion rate.

Data Elements & Measures

The following data elements and measures are shown on the Conversion Rate dashboard. For comprehensive definitions of data elements and measures, please reference the Glossary of Measures

Data Element / Measure Definition
Conversion % Orders ÷ Sessions
Sessions Group of interactions one user takes within a given time frame on your website. Google Analytics defaults that time frame to 30 minutes. Meaning whatever a user does on your website (e.g. browses pages, downloads resources, purchases products) before they leave equals one session.
Bounce % A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.
Gross Revenue Total revenue generated by sales. Refunds, discounts, and expenses are not deducted from Gross Revenue
Orders Total number of approved transactions
AOV Average Order Value -- Revenue ÷ Order #
Campaign ID ID created when configuring a campaign
eCPA Effective Cost per Acquisition is calculated by dividing the total amount paid to acquire customers by the total number of customers acquired
CPA Cost per Acquisition
Earnings per Click Revenue paid to traffic partner ÷ number of clicks/visits the traffic partner sent to a site/page


Additional Resources

You may find the following Help Center articles relevant to Analytics helpful.

  1. Analytics Overview
  2. Glossary of Measures
  3. How to use Filters
  4. Analytics Vs. Reports - Data Calculation Methodology