The Key Measure Summary dashboard is designed to be a daily report accessed through your mobile device to gain quick insights into key measures impacting your business.
Use the Key Measure Summary dashboard to:
- Compare orders, new subscriptions, chargebacks, refunds and number of customers today versus yesterday.
- Compare orders, Gross Revenue, AOV, Chargeback percentage, Fraud percentage, Refunded Revenue percentage, Step 2 Take Rate and more in the current month to the previous month.
Data Elements & Measures
The following data elements and measures are shown on the Key Measure Summary dashboard. For comprehensive definitions of data elements and measures, please reference the Glossary of Measures.
|Data Element / Measure||Definition|
|Orders||Total number of approved transactions|
|New Subscriptions||New recurring orders|
|Chargeback #||Count of orders that have been marked or flagged as chargeback|
|Void/Refund #||Orders that have been voided, fully refunded, and partially refunded|
|Customers #||Quantity of customers|
|Gross Revenue||Total revenue generated by sales. Refunds, discounts, and expenses are not deducted from Gross Revenue|
|AOV||Average Order Value -- Revenue / Order #|
|Chargeback %||Percentage of orders that have been marked or flagged as chargeback|
|Fraud %||The percentage of orders marked as fraud. This includes orders that have manually been marked as fraud and orders caught by risk mitigation providers such as Kount.|
|Refunded Rev %||Percentage of revenue refunded|
|Step 2 Take Rate||Percentage of orders that have one or more subsequent orders (placed at the same time). Formula = Step 2 order count / Initial Order Note: You must explicitly define/configure step 2's in order for Analytics to perform the calculation.|
|Rebill Rate||Percentage of Initial Orders (cycle 0) that convert to a Rebill (Cycle 1) order. Formula = (Rebill Orders - Card on File Rebills) ÷ Initial Orders Note: Note: See "Card on File" definition in this glossary if you do now understand what it is.|
|Cycle 2 Rate||Retention rate of subscriptions from Rebill to Cycle 2 (billing depth 2). Formula = (Cycle 2 Orders - Voids) ÷ (Rebill Orders - Voids)|
|Cycle 3+ Rate||Retention rate of subscriptions from Cycle 2 to Cycle 3+ (billing depth 3+). Formula = Cycle 3+ Total Orders ÷ Cycle 3+ Total Transactions|
|Active Subscriptions #||Total number of active subscription that you have per campaign during the selected date range|
|In-Trial Cancel %||Percentage of cancellations during the trial period|
|CLTV||Customer Lifetime Value is the profit a business makes from any given customer (often referred to as LTV or CLV). The purpose of the CLTV measure is to assess the financial value of each customer. The formula is Gross Profit ÷ Unique Initial Customers, where Gross Profit = Gross Revenue - COGS.|
You may find the following Help Center articles relevant to Analytics helpful.