Dive into your subscriptions data to quickly identify problem areas and identify concerning acquisition channels.
Use the Subscriptions dashboard to:
- Evaluate your entire subscription program
- Identify problem areas
- How many subscription customers do I have
- Where are customers falling off
Data Elements & Measures
The following data elements and measures are shown on the Subscriptions dashboard. For comprehensive definitions of data elements and measures, please reference the Glossary of Measures.
|Data Element / Measure||Definition|
|Customer Retention||Refers to the ability to retain customers over some specified period. Formula = Existing Customers ÷ (Existing + Lost Customers)|
|Rebill Rate||Percentage of Initial Orders (cycle 0) that convert to a Rebill (Cycle 1) order.|
|Cycle 2 Rate||Retention rate of subscriptions from Rebill to Cycle 2.|
|Cycle 3+ Rate||Retention rate of subscriptions from Cycle 2 to Cycle 3+ (billing depth 3+). Formula = Cycle 3+ Total Orders ÷ Cycle 3+ Total Transactions|
|Active Subscriptions #||Total number of active subscription that you have per campaign during the selected date range.|
|Inactive Subscriptions #||Subscriptions that are either on-hold or canceled.|
|In-Trial Cancel %||Percentage of cancellations during the trial period.|
|Chargeback %||Percentage of orders that have been marked or flagged as chargeback.|
|Refund %||Refund # ÷ Total Orders|
|Return %||Return # ÷ Total Orders|
|Next Billing Gateway||The next gateway that will be charged for the recurring order.|
|Total Forecast||The next recurring revenue whenever the order rebills.|
|Next Billing Date||The next recurring date by order.|
You may find the following Help Center articles relevant to Analytics helpful.