Subscriptions

Objective

Dive into your subscriptions data to identify problem areas and identify concerning acquisition channels fast.

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Rebill Rate The percentage of Initial Orders that convert to a Rebill (Cycle 1) order.
Cycle 2 Rate Cycle 2 Rate is the retention rate of subscriptions from Rebill to Cycle 2 (billing depth 2).
Cycle 3+ Rate Cycle 3+ Rate is the retention rate of subscriptions from Cycle 2 to Cycle 3+ (billing depth 3+).
Pending An incomplete order that is in a state where funds have not yet transferred. Pending orders are not sent to fulfillment.
Cancellations Orders that have been cancelled manually.
In-Trial Cancel % Orders that cancel within the trial period.
MCB % The percentage of merchant chargebacks.
Refund % The percentage of refunded orders.
Return % The percentage of returns.
Declined Total declined transactions.

Additional Resources

You may find the following Help Center articles relevant to Analytics helpful: