Subscriptions

Overview

Dive into your subscriptions data to quickly identify problem areas and identify concerning acquisition channels.

                    

Potential Actions 

Use the Subscriptions dashboard to:

  1. Evaluate your entire subscription program
  2. Identify problem areas
    1. How many subscription customers do I have
    2. Where are customers falling off

Data Elements & Measures

The following data elements and measures are shown on the Subscriptions dashboard. For comprehensive definitions of data elements and measures, please reference the Glossary of Measures

Data Element / Measure Definition
Customer Retention Refers to the ability to retain customers over some specified period. Formula = Existing Customers ÷ (Existing + Lost Customers)
Rebill Rate Percentage of Initial Orders (cycle 0) that convert to a Rebill (Cycle 1) order.
Cycle 2 Rate Retention rate of subscriptions from Rebill to Cycle 2.
Cycle 3+ Rate Retention rate of subscriptions from Cycle 2 to Cycle 3+ (billing depth 3+). Formula = Cycle 3+ Total Orders ÷ Cycle 3+ Total Transactions
Active Subscriptions # Total number of active subscription that you have per campaign during the selected date range.
Inactive Subscriptions # Subscriptions that are either on-hold or canceled.
In-Trial Cancel % Percentage of cancellations during the trial period.
Chargeback % Percentage of orders that have been marked or flagged as chargeback.
Refund % Refund # ÷ Total Orders
Return % Return # ÷ Total Orders
Next Billing Gateway The next gateway that will be charged for the recurring order.
Total Forecast The next recurring revenue whenever the order rebills.
Next Billing Date The next recurring date by order.

 


Additional Resources

You may find the following Help Center articles relevant to Analytics helpful.

  1. Analytics Overview
  2. Glossary of Measures
  3. How to use Filters
  4. Analytics Vs. Reports - Data Calculation Methodology