Configuring Pop Marketing

Pop Marketing is now fully integrated with Lime Light CRM for partials/prospects, and it will allow you to take advantage of our new prospect provider technology which posts data directly to their system through an automated process.

In order to activate the integration of Pop Marketing in your CRM, you will go to Clients and Fulfillment>Prospect Providers. Click on the “Actions” drop down selection to add a new Pop Marketing profile.

  • Username – Username you set up with Pop Marketing
  • Password – Password you set up with Pop Marketing
  • Support  Number – Preferable your support number to keep in files
  • Alias - For internal purposes only to help you organize among multiple provider profiles within your CRM


This provider will be assigned at the campaign level. Once the configuration with Pop Marketing has been activated in your CRM, you will see a new field in your campaigns to assign a prospect provider to them, so you will select your Pop Marketing profile by its Alias and assign it only to those campaigns which prospects you want to send over to Pop Marketing.


After you have assigned the prospect provider account to your campaign, our system will start to automatically post your new prospect records to Pop Marketing every 15 minutes, if these records do not convert into customers first.